SHIROTA-ISM
1. Preventive Medicine
- Rather than treat a disease after people have fallen ill, it is important to prevent disease in advance.
2. A Healthy intestinal Tract Leads to a Long Life
- Nutrients are absorbed through the intestines. Therefore, a healthy intestinal tract will allow us to enjoy a longer, healthier life.
3. A Price Anyone Can Afford
- Deliver Yakult and it’s intestine-fortifying benefit to as many people as possible at an affordable price.
Promoting People’s Health: it’s a universal ideal that transcends time. It is the very foundation of our business.
